When I get a call from a possible client about using Inbound Internet Marketing I find myself having to stop the client and go back a few steps. They want to join Twitter today! I want to find out how their business works.
So the first questions I going to ask you have nothing to do with social media. First, I want to know who your custom ers are. You should have at least five buyer personas concerning who is buying your product and who you are targeting to bring in new customers. Go here to find out more about Buyer Personas.
With your buyer personas in place we can focus on what product and services would work by using Social Media and how to use Social Media to enhance the sales of these products.
By using Inbound Internet Marketing you can become a Trusted Resource. You want to be the go to person for anyone that has questions about what goods or services you are selling
You become a Trusted Resource over time and a lot of hard work. There is no short cut to this. Using Social Media is cheap but it takes a lot of effort. And if you are not willing to put in the time then maybe social media is not for you.
We have to hash out all these questions and more before you place your first Tweet. Because it is much easier going down the right path the first time then becoming just one of the many out their just randomly screaming for attention.
